California’s natural resource managers not at the state level, but from the private sector, are stepping forward to be advocates of climate adaptation and mitigation strategies. It surprises me every day when i see a new farmer a new rancher a new logger in some cases industrial timber companies in many cases people who made their businesses on essentially resource extraction stepping forward and saying we have to do something fundamentally different. Now i think part of that was driven by the scale and intensity of wildfire, part of that is driven by stakeholder engagement and pressure on those industries to change, but a lot of it is driven by the point that they’re rural community residents too and they see the change every day and it is changing people’s minds.” — Steve Frisch
‘Rural regions can be a huge part of a achieving our carbon neutrality goals and build rural economic prosperity and equity at the same time’ — Steve Frisch