Kristin York

Vice President, Economic Empowerment

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Phone: 530.582.4800

Kristin leverages 25 years of experience in strategic planning, finance, operations, marketing, training, and business transformation to assist businesses in the Sierra thrive economically while understanding their environmental and social impact.

Kristin’s life work is focused on creating a more sustainable, equitable economy. Through her work with Cutting Edge Capital and Sustainametrics, she deeply engaged with mission driven clients to design alternative financing strategies and climate action plans for local governments and businesses. Previous experience includes Marketing Manager for Sugar Bowl Ski Resort, Lean Manufacturing Director for Hexcel Corporation, and Senior Manager at Andersen Consulting, where she specialized in financial and operational restructuring, strategic business planning, crisis mitigation, and advising businesses in their return to financial viability. Kristin is also a Professor of Sustainable Development and Implementation of Sustainable Business at Presidio Graduate School and dedicates time to her community by serving on the Boards of the Truckee Donner Parks and Recreation District and the Tahoe Truckee Community Foundation.

More than anything in the world, Kristin loves spending time with her family, exploring, traveling, cooking, and just generally laughing. She finds her zen in the outdoors trail running, backcountry skiing, mountain biking, and dipping into remote alpine lakes.

Blogs by Kristin York

Living Our Values – Green Business Certification

Core to Sierra Business Council’s mission is our commitment to being a triple bottom line organization so it’s only natural that we would lead an effort to help small businesses adopt these principles. A triple bottom line business considers more than just economic results or profit. They also value their impact on society and the environment. We often refer to these businesses as “sustainable” or “green” and research shows that they typically deliver superior customer service, score higher in job satisfaction, and perform better financially.

Fragile Like a Bomb… How RBG Inspired Me

I’m wearing my RBG T-shirt and staring at my RBG action figure, gifts from my daughter, a true social justice warrior. Like me, she was raised to revere and honor women like Ruth Bader Ginsberg. It is a family tradition that follows at least four generations that I know of and we hold closely a favorite RBG quote, “What is the difference between a bookkeeper in the Garment District and a Supreme Court justice? … One generation.”

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Speaking for the Trees, Small Businesses, and Modern Community Planning

“I am the Lorax, I speak for the trees”. I read Dr Suess’s The Lorax to my kids so many times that I can pretty much recite it word for word. It seems practically prophetic that my profession led me to work for a triple bottom line organization where I speak for not just the trees, but the people, the community and economic prosperity by advocating for small businesses.