In response to the immediate and essential need for small businesses to establish an online retail presence, the Sierra SBDC is excited to support the launch of Ready Set Pivot: Bringing Nevada County Small Businesses Online. This course is primarily geared toward local brick-and-mortar retailers who understand that adding online sales is critical to business operations going forward.
In partnership with many organizations and led by Robert Trent, Sierra SBDC advisor and executive director of Sierra Commons, the course is a five-part, one-week series to get your business online and making sales by June 1st.
The declared COVID-19 disaster and subsequent shelter in place orders in California have created a significant need for businesses to react and pivot. We have seen our small retailers and restaurants swiftly adjust business models, dig deep for cash reserves, make difficult decisions regarding staffing, apply for disaster-related loans, negotiate with vendors and landlords, and make big changes in order to survive. Although our counties are working towards reopening, the small business landscape is going to be impacted for months to come.
In light of the changes ahead, it is critical for small businesses, especially retailers and storefronts, to make e-commerce accessible to their clients. With curbside pickup, possible limitations on in-store shopping, and events delayed, now more than ever it is imperative that small businesses are able to showcase their goods online, keep inventory updated, and implement online sales.
Sierra SBDC is proud to support the efforts of Rebound Nevada County and the Ready Set Pivot workshops. Classes are online and start May 18th, and registration is required! The ambitious goal of the project is to help 50 Nevada County businesses launch revenue-generating online stores by June 1.
Rebound Nevada County is a collaborative group including the Sierra Small Business Development Center (SBDC), Nevada City and Grass Valley Chambers, the cities of Nevada and Grass Valley, Sierra Commons, Grass Valley Downtown Association, Nevada City Film Festival, Bear Yuba Land Trust, Miners Foundry Cultural Center, Nevada County Arts Council, Nevada County Economic Resource Council (ERC), and Sierra Business Council.
we’d be poor advocates of the region if we failed to acknowledge the history and current role of the original stewards of the Sierra Nevada. From the Maidu to the Miwok, the Niesenan to the Shoshone, the Paiute to the Washoe, and all the other diverse cultures throughout the region, the Indigenous peoples of Sierra Nevada were the original caretakers of this landscape, and they are critical partners that should be respected and involved in this region’s future.
Since the start of the pandemic, Sierra Business Council’s impact has included:
-Providing over 1,400 small businesses with one-on-one counseling. -Infusing $18.5 million in economic capital in communities across the Sierra. Supporting over 4,000 jobs in the region. Helped secure $536 million in early action wildfire funding for California. -Deploying $1.2 million to bring reliable broadband infrastructure to rural neighborhoods. -Begining a 22-county Vulnerability Assessment to better prepare the region for climate impacts.
Core to Sierra Business Council’s mission is our commitment to being a triple bottom line organization so it’s only natural that we would lead an effort to help small businesses adopt these principles. A triple bottom line business considers more than just economic results or profit. They also value their impact on society and the environment. We often refer to these businesses as “sustainable” or “green” and research shows that they typically deliver superior customer service, score higher in job satisfaction, and perform better financially.
September is fast approaching, and with it, the six-month mark since the global pandemic brought closures, shelter-in-place orders, and other devastating economic consequences to our Sierra communities and small-business based economies. These are unprecedented times and immense challenges are still to come for small businesses that have already weathered so much uncertainty.
In October of 2018, Sierra Business Council was awarded the role of program administrator for the Martis Fund’s Homebuyer Down Payment Assistance Program (DPAP). This program provides down payment assistance for median income Tahoe/Truckee locals hoping to purchase a home in the region.