In response to the immediate and essential need for small businesses to establish an online retail presence, the Sierra SBDC is excited to support the launch of Ready Set Pivot: Bringing Nevada County Small Businesses Online. This course is primarily geared toward local brick-and-mortar retailers who understand that adding online sales is critical to business operations going forward.
In partnership with many organizations and led by Robert Trent, Sierra SBDC advisor and executive director of Sierra Commons, the course is a five-part, one-week series to get your business online and making sales by June 1st.
The declared COVID-19 disaster and subsequent shelter in place orders in California have created a significant need for businesses to react and pivot. We have seen our small retailers and restaurants swiftly adjust business models, dig deep for cash reserves, make difficult decisions regarding staffing, apply for disaster-related loans, negotiate with vendors and landlords, and make big changes in order to survive. Although our counties are working towards reopening, the small business landscape is going to be impacted for months to come.
In light of the changes ahead, it is critical for small businesses, especially retailers and storefronts, to make e-commerce accessible to their clients. With curbside pickup, possible limitations on in-store shopping, and events delayed, now more than ever it is imperative that small businesses are able to showcase their goods online, keep inventory updated, and implement online sales.
Sierra SBDC is proud to support the efforts of Rebound Nevada County and the Ready Set Pivot workshops. Classes are online and start May 18th, and registration is required! The ambitious goal of the project is to help 50 Nevada County businesses launch revenue-generating online stores by June 1.
Rebound Nevada County is a collaborative group including the Sierra Small Business Development Center (SBDC), Nevada City and Grass Valley Chambers, the cities of Nevada and Grass Valley, Sierra Commons, Grass Valley Downtown Association, Nevada City Film Festival, Bear Yuba Land Trust, Miners Foundry Cultural Center, Nevada County Arts Council, Nevada County Economic Resource Council (ERC), and Sierra Business Council.
Sierra CAMP, a program of Sierra Business Council, is currently undertaking a regional vulnerability assessment to examine how Sierra Nevada communities will be affected by projected climate changes. We have already seen the massive impact that climate change can have in its multiple forms on our communities in the mountains. Climate change leaves our homes and businesses vulnerable to wildfire and floods, it impacts the clarity of our lakes and rivers, and challenges our recreation patterns as we navigate the changes in snow and temperature year round. The goal of the vulnerability assessment is to better understand and measure the impacts of climate change on our social and economic systems that are inextricably linked to our natural environment.
Over the course of the last year, the impact of COVID-19 has snowballed into a deep recession and shifted the course of life as we know it. Over the course of the last year, the impact of COVID-19 has snowballed into a deep recession and shifted the course of life as we know it.
I’m wearing my RBG T-shirt and staring at my RBG action figure, gifts from my daughter, a true social justice warrior. Like me, she was raised to revere and honor women like Ruth Bader Ginsberg. It is a family tradition that follows at least four generations that I know of and we hold closely a favorite RBG quote, “What is the difference between a bookkeeper in the Garment District and a Supreme Court justice? … One generation.”
September is fast approaching, and with it, the six-month mark since the global pandemic brought closures, shelter-in-place orders, and other devastating economic consequences to our Sierra communities and small-business based economies. These are unprecedented times and immense challenges are still to come for small businesses that have already weathered so much uncertainty.