SBC’s Big Day of Campaign boosted by The North Face’s $20,000 donation

1smallSierra Business Council pioneers and demonstrates innovative approaches and solutions to increase community vitality, economic prosperity, environmental quality, and social fairness in the Sierra Nevada.

Since the global pandemic began impacting life as we know it, Sierra Business Council has been working to create a resilient Sierra and prepare communities to emerge from this current time of crisis stronger than ever.

Earlier this week, we received the exciting news that leading outdoor brand The North Face recognized our efforts by granting us a $20,000 donation to our May 7th Big Day of Giving to continue this work and assist the many iconic recreation-based economies served by Sierra Business Council in getting back on their feet.

Please join The North Face in helping Sierra Business Council sustain the region’s entrepreneurial ecosystem, revitalize its economy, and enhance the triple bottom line to create and sustain a resilient Sierra. Donations can be scheduled by clicking below now through midnight on May 7th.

Tourism and a recreation-based economy are foundations on which the Sierra Nevada region thrives and will be critical to its recovery. The North Face’s generous donation will help SBC prepare businesses for when visitors return to the Sierra.

Since the start of the crisis in early March, The Sierra Small Business Development Center at Sierra Business Council has been providing critical emergency economic support, guidance, and resources to impacted businesses and nonprofits throughout the region. We have accepted 358 new clients, taken between 15-50 phone calls a day from impacted businesses, and answered thousands of questions regarding various local, state, and federal resources.

We are focused on helping businesses survive this declared economic disaster and to foster a strong recovery in our communities when business resumes. No organization, including SBC, will emerge on the other side of this crisis unscathed, and thanks to the generosity of The North Face’s and supporters like you, we will be able to continue providing our critical services in business innovation, economic and environmental resilience, and regional advocacy.

Donations to Sierra Business Council will benefit the Sierra’s communities, environment, and economic resiliency and recovery in the wake of the coronavirus pandemic. Supporters can click here to contribute now through midnight on May 7th. Thank you for your support.


Donate Now

The Big Day of Giving is an annual fundraiser administered by the Sacramento Region Community Foundation and donations to Sierra Business Council will benefit the Sierra’s communities, environment, and economic resiliency and recovery in the wake of the coronavirus pandemic. Supporters can contribute to the fundraiser now through midnight on May 7th.