Sierra Business Council's Statement on Racial justice

Jill Sanford

Jill Sanford

Communications Manager

Dear Community, 

With the worst global health crisis since the Spanish Influenza, the largest national recession since the Great Depression, and now, the strongest engagement in racial justice since the Civil Rights era, these are historic times. 

SBC’s work frequently raises the alarm for crises facing the Sierra Nevada. The ongoing movement for racial justice has reminded us that we cannot tackle the challenges of our region relating to climate justice, small businesses, or environmental health, without also addressing the inequalities that people of color face both within our communities and beyond. 

Equity is inherent to sustainability, resilience, and our triple bottom line mission. Today, we are recommitting to that foundational value, one that will determine how we as an organization show up for our partners in progress in the weeks, months, and years to come. We are reflecting on how we can improve our efforts to bridge the divides that exist in our society, how we can identify our blind spots so that they don’t cause our efforts to fall short, and how we can better serve. 

We also have hope.

We encourage our community to follow and support the work of the NAACP, Black Lives Matter, Campaign Zero, Southern Poverty Law Center, Loveland Foundation, California Black Chamber of CommerceSunrise Movement, Outdoor Afro, California Rural Legal Assistance, and the many other organizations driving meaningful social progress to create a more equitable nation. We urge our network to support businesses and organizations led by BIPOC (Black, Indigenous, People of Color). We value the experiences of BIPOC who live, work, vacation, and recreate in the Sierra. We support transparency in police departments, writing specific and precise legislation about the use of force, and increasing funding for the communities that have been harmed by over-policing. We are also hopeful that this movement will lead to systemic reforms of our social and economic systems that have failed to incorporate equity as a core value.

Thank you to every member of our network engaging at this moment, working to achieve better understanding, sharing resources, and taking action towards a more equitable region, state, and country. We are with you.  

With solidarity and hope, 

Sierra Business Council

Further Resources

Read More Recent Blogs

Understanding our Vulnerabilities—And Our Choices—in the Sierra

Sierra CAMP, a program of Sierra Business Council, is currently undertaking a regional vulnerability assessment to examine how Sierra Nevada communities will be affected by projected climate changes. We have already seen the massive impact that climate change can have in its multiple forms on our communities in the mountains. Climate change leaves our homes and businesses vulnerable to wildfire and floods, it impacts the clarity of our lakes and rivers, and challenges our recreation patterns as we navigate the changes in snow and temperature year round. The goal of the vulnerability assessment is to better understand and measure the impacts of climate change on our social and economic systems that are inextricably linked to our natural environment.

2020 Impact Statement

Over the course of the last year, the impact of COVID-19 has snowballed into a deep recession and shifted the course of life as we know it. Over the course of the last year, the impact of COVID-19 has snowballed into a deep recession and shifted the course of life as we know it.

Fragile Like a Bomb… How RBG Inspired Me

I’m wearing my RBG T-shirt and staring at my RBG action figure, gifts from my daughter, a true social justice warrior. Like me, she was raised to revere and honor women like Ruth Bader Ginsberg. It is a family tradition that follows at least four generations that I know of and we hold closely a favorite RBG quote, “What is the difference between a bookkeeper in the Garment District and a Supreme Court justice? … One generation.”

More by this author

IMG 1465 1

The Resilience Fund gains momentum in Tahoe

SBC is excited to share that the Resilience Fund-Sierra continues to gain traction in the Tahoe region, having now funded 19 businesses and counting. Founded to save Sierra businesses forced to close down during the pandemic earlier this spring, the Resilience Fund has provided its first wave of clients with loans, coaching, and other valuable services.