Outfitters are the essential stewards of our local communities, economies, and environment
Owning a small business in the Sierra Nevada is tough. Owning a small business in the middle of a pandemic? Even harder.
As co-owner of a small ski/bike shop in South Lake Tahoe, Sierra Ski and Cycle Works, (and SBC project manager of the Lake Tahoe Water Trail), I understand how vital outfitters are to educating the public and supporting our region’s triple bottom line.
Playing it Safe on the Sierra’s Waters
The calm, blue surface can appear so tranquil, so refreshing and inviting that it’s easy for any one of us to forget how quickly conditions can change, how quickly a relaxing afternoon on the water can turn dangerous.
Lake Tahoe Water Trail: Where Recreation, Innovation, and Stewardship Intersect
For decades, the Lake Tahoe area has experienced an ever-increasing bevy of visitors craving the combination of adventure and relaxation offered by the largest alpine lake in the country. We’re all aware of this.