Outfitters are the essential stewards of our local communities, economies, and environment

Owning a small business in the Sierra Nevada is tough. Owning a small business in the middle of a pandemic? Even harder.
As co-owner of a small ski/bike shop in South Lake Tahoe, Sierra Ski and Cycle Works, (and SBC project manager of the Lake Tahoe Water Trail), I understand how vital outfitters are to educating the public and supporting our region’s triple bottom line.