2025 In Review
We are of, for, and about the Sierra Nevada.
The Sierra Nevada is one of California’s most vital yet undervalued regions—and we’re the organization ensuring its communities aren’t left behind.
Sierra Business Council is the region’s leading nonprofit working at the intersection of climate resilience, economic opportunity, and community wellbeing. We tackle the Sierra Nevada’s most pressing challenges—from wildfire and housing to broadband, entrepreneurship, and clean energy.
We bring together local voices, businesses, and public agencies to drive policy change, unlock state and federal investment, strengthen small businesses, expand economic opportunity, and accelerate climate resilience. When the Sierra needs a champion at the Capitol, a strategic partner on big regional initiatives, or hands-on support for local communities, we’re the ones who show up. With donor support, we turn momentum into measurable impact that protects the Sierra and the people who call it home.
As both a strategic advocate and an on-the-ground implementation partner, we help communities access critical funding, shape state policy, grow small businesses, and build long-term regional resilience. Our programs support hundreds of local entrepreneurs, deliver climate and energy solutions, and strengthen the Sierra’s voice in statewide decision-making.
Rooted in partnership and driven by impact, we are committed to ensuring the Sierra Nevada thrives—economically, environmentally, and socially—for generations to come.
Our Role
Sierra Business Council works to build a resilient, prosperous, and equitable Sierra Nevada by advancing climate action, sustainable economic development, and community-driven solutions through policy advocacy, regional collaboration, and on-the-ground programs.
Our Need: Your Support Makes the Difference
Our organization has grown to meet the urgency of this moment—but our contracts and grants only partially cover the full scope of services we provide. Each major win—whether securing wildfire funding, expanding clean energy access, or advancing housing advocacy—requires months or years of preliminary work, coalition building, and staff capacity.
This unfunded work is essential. Your support powers it.
With your end-of-year gift, you ensure our region continues to have the leadership, advocacy, and innovation it deserves.
With deep gratitude and hope for the year ahead,
Steve Frisch & Allan Pietrasanta
President & Board Chair
Sierra Business Council
P.S. Every donation counts. Every gift fuels the work that makes a real difference in the Sierra Nevada. Gifts of any size help us advance wildfire resilience, climate action, housing solutions, and local economic growth. Make your gift today and be a champion for the Sierra.
2025 in Review: SBC Impacts
Government Affairs & Regional Advocacy
- Launched the Wildfire Solutions Coalition, uniting 60+ organizations and meeting with over 75 regional and statewide leaders, securing over $2M to fund Coalition’s work, and advancing major state wildfire and climate policy wins.
- Co-led Sierra Day at the Capitol, coordinating 70+ advocates in 55+ legislative meetings.
- Published Advancing Wildfire Resilience Workforce & Career Development in California, a statewide workforce development roadmap for inclusion in California’s Wildfire & Forest Resilience Action Plan.
- Held 50+ policymaker meetings and submitted dozens of comment letters to advance wildfire resilience, land stewardship, housing, climate mitigation, and energy efficiency.
- Helped secure $114M in Prop 4 funding for the Sierra, protected $200M in wildfire resilience funding by advancing support for California’s cap-and-invest program, and defended California’s energy efficiency programs.
- Advanced housing solutions through partnerships with the Truckee-Tahoe Workforce Housing Authority and Town of Truckee’s Homegrown Housing Program.
- Led rapid-response communications on the impacts of the federal shutdown, earning regional media coverage.
- Represented the Sierra statewide across major policy coalitions, task forces, and summits.
Economic Empowerment
California Jobs First – Sierra Region
- Awarded and contracted nearly $9M to 38 community-driven projects.
- Evaluated 50 project proposals requesting $23.8M.
- Appointed five Industry Sector Coordinators, including a Tribal coordinator, and convened alongside dozens of working groups, advisory committees, and the first regional coordinator-run Industry Shindig.
- Hosted regional healthcare industry conferences and launched planning for long-term collaboration beyond state funding.
California Jobs First – Capital Region
- Convened quarterly stakeholder groups, helping secure funding for 10+ local projects.
- Delivered inclusive outreach training to 22 projects and 8 community ambassador groups.
- Co-developed a Latino Engagement Framework for Placer County’s General Plan 2050 update.
- Advanced Tribal–county collaboration on wildfire planning and began developing a Regional Inter-Tribal Economic Development Strategy.
Inclusive Economic Development
- In partnership with the Latino Leadership Council, secured funding from the Sierra Health Foundation to undertake a community development corporation (CDC) feasibility study to advance Latino economic development, health equity, and housing in Placer Co.
- Partnered with the Indigenous Futures Society to advance inclusion of Traditional Ecological Knowledge in forest manangement planning in Placer County.
Forestry Entrepreneurship
- Trained 141+ forest business owners through the Good Jobs Challenge program.
Broadband Expansion
- Built an interactive broadband map to identify high-need areas.
- Supported six state broadband grant applications (four awarded, two in review).
- Helped secure $60K in digital equity grants and represented rural broadband needs at state-level hearings.
Small Business Support
Sierra SBDC
- Supported 550 businesses with 2,700 hours of advising.
- Helped create 89 jobs and launch 37 new businesses across seven counties.
- Delivered 29 workshops and helped businesses secure $35.5M in loans/equity and generate $3.1M in new sales.
Eastern Sierra Business Resource Center
- Assisted 75 businesses, delivered 26 workshops, and helped launch two new businesses.
- Formed 26 new partnerships and supported major local employers with recruitment and hiring.
Climate Action & Energy Programs
Northern Rural Energy Network (NREN)
- Launched residential energy programs, delivering 50 efficiency kits, five home assessments, and several rebates to advance equitable energy efficiency programming in rural Sierra Nevada communities.
- Developed full branding, launched the NREN website, and began designing commercial and workforce programming for 2026.
Sierra Nevada Energy Watch
- Assisted 15 public agencies and 4 businesses with audits, GHG inventories, and benchmarking.
- Delivered 28 community education efforts.
Climate Transformation Alliance (CTA)
- Secured state funding through 2026 and grew membership.
- Held 20+ meetings/events and published the CTA GHG Dashboard and Project Clearinghouse.
- Supported members with GHG inventories and presented at a statewide climate forum.
Go Electric Truckee Tahoe
- Delivered 10 online trainings, hosted hands-on contractor education, and provided electrification coaching to 14 residents, resulting in two heat pump installations.
Dark Sky Lighting Rebate Program
- Processed 46 residential applications, 1 of which was a multifamily building retrofit, approved the installation of 250 Dark Sky-compliant lighting fixtures, 8 motion sensors, and distributed $16,069 in rebates.
Driving Clean Assistance Program
- Shared information about electric car rebates, reaching communities through events, newsletters, and social media.
Sierra Climate Adaptation & Mitigation Partnership (CAMP)
- Held quarterly meetings, delivered dozens of educational resources, and led authorship of the 5th Climate Change Assessment Sierra Nevada Report.
Resilience Project of Western Nevada County
- Established a new climate collaborative with Nevada County, developed full brand identity and governance, and hosted a community kickoff with 100 attendees.
Additional Climate Contracts
- Completed or initiated GHG inventories and long-term emissions planning for the North Tahoe PUD, Tahoe Truckee Unified School District, and Town of Truckee.
- Began a multi-year PG&E climate vulnerability engagement project across 16 counties.
Join Us In Creating A More Resilient Sierra.
To learn more about this program, contact:
info@sierrabusiness.org
530.582.4800