Blogs by Jill Sanford
It’s one thing to follow the news reports and social media videos of wildfire damage from afar, mentally preparing yourself for what it might be like to try and identify the skeletal remains of a structure as your own family’s cabin or home. Or see the tornados of fire set ablaze against a hillside you’ve traversed hundreds of times by car or by foot. Or watch a community you know and love evacuate by the thousands, their whole lives crammed into one carload.
It’s another thing entirely when it happens for real.
I know I am not the only one glad to leave 2020 in the dust. At Sierra Business Council we talk a lot about turning challenges into opportunities, about implementing actionable steps that don’t just temporarily solve one-off problems but offer alternative ways of doing business, interacting with the environment, and existing in the Sierra to eradicate what causes those problems in the first place. As an organization, we’re proactive rather than reactive, and our goal is to build a region that is as well.
No one saw 2020 coming, though. Over the course of the last year, everyone has been asked to react to the unexpected, the unimaginable.
Please join us in building a stronger Sierra by helping us reach our goal of $20,000. The money we raise today and through the end of the year will go directly to building economic, environmental, and social resilience in communities throughout the Sierra.