

Make Your Water Heater Work for You, Plus a SNEW Project Highlight
Learn about ways you can save energy and money through the WatterSaver program and how SNEW services are helping our community.
Vice President of Business Innovation
Core to Sierra Business Council’s mission is our commitment to being a triple bottom line organization so it’s only natural that we would lead an effort to help small businesses adopt these principles. A triple bottom line business considers more than just economic results or profit. They also value their impact on society and the environment. We often refer to these businesses as “sustainable” or “green” and research shows that they typically deliver superior customer service, score higher in job satisfaction, and perform better financially.
Core to Sierra Business Council’s mission is our commitment to being a triple bottom line organization so it’s only natural that we would lead an effort to help small businesses adopt these principles. A triple bottom line business considers more than just economic results or profit. They also value their impact on society and the environment. We often refer to these businesses as “sustainable” or “green” and research shows that they typically deliver superior customer service, score higher in job satisfaction, and perform better financially.
As we approach Earth Day, there’s no better time for business owners to explore what it takes to become more sustainable. As a partner with the CA Green Business Network, SBC’s Small Business Development Center handles the recruitment, education, training, and direct technical assistance to help small businesses gain their Green Business certification. Essentially, we provide no-cost consulting to perform an initial assessment and then help each business to reach its sustainability goals.
We often hear, “oh my industry could never be considered green” or that our Sierra SBDC clients think it is not relevant to their business. From a small business perspective, Green Business certification makes sense for any business, but in particular for those pursuing a sustainable business model or those with direct contact with consumers such as lodging, restaurants, retail or personal services. Many of the operational programs that were mandated in California years ago (including recycling, energy efficiency, and water conservation) automatically set a business up to achieve green status relatively quickly.
Another common misperception is that it is too expensive or not worth a small business’ time to go through the certification process. At the Sierra SBDC, we completely understand how stretched a small business owner can be. However, it is still worth the effort to take the first step of taking the green business assessment to understand how you stack up in the market. Certainly, there may be an investment in time and money required, however, there are cost savings to be captured and potential revenue and branding enhancements that are important to factor into the decision to pursue a certification. In addition, the CA Green Business certification can be the gateway to additional certifications or achieving B Corp status, which is probably the most recognized level of management excellence in environmental, social, and governance issues.
A great first step to finding out more about green certification is to check out the Tahoe Truckee Green Lodging workshop designed specifically for the tourism and hospitality industry. The workshop takes place virtually on May 11 and 12 from 9am to noon. Participants will learn best practices in energy efficiency, food and waste management, customer engagement, and sustainable transportation. In addition, sessions will cover how to become a certified Green Business under the California and Nevada programs and will feature stories from experts in the field including Patty Baird from Cedar House Sport Hotel, Ron Parson from Granlibakken, and representatives from the CA Environmental Protection Agency and numerous local agencies. The ultimate goal of the conference is to help tourism-based businesses learn how to conserve resources, save money, and attract customers. Follow this link for more information or to register.
Learn about ways you can save energy and money through the WatterSaver program and how SNEW services are helping our community.
Please join Sierra Business Council at an upcoming workshop designed to collect important community feedback on broadband access and digital equity in the Sierra Nevada on May 12 from 10 am to 2:30 pm.
Make an impact in your community through the CivicSpark program! CivicSpark is an AmeriCorps program dedicated to building capacity for local governments in California, Washington, and Colorado to address emerging environmental and social equity resilience challenges such as climate change, water resource management, affordable housing, and mobility.
As we contemplated go-bag contents and watched the relentless advance of the Beckwourth, River, Tamarack, and especially the Dixie fire over the last few weeks, one of our dearest Small Business Development Center counselors, Clint Koble was smack in the middle of the devastation. Clint lives at and manages a resort in Chester along Lake Almanor. Over the course of several days, Clint holed up at the resort, guarded by the command of fire fighters he so graciously hosted. The firefighters instructed him to park his car on the boat ramp and to take refuge in the car should the flames approach – they would protect him.
I’m wearing my RBG T-shirt and staring at my RBG action figure, gifts from my daughter, a true social justice warrior. Like me, she was raised to revere and honor women like Ruth Bader Ginsberg. It is a family tradition that follows at least four generations that I know of and we hold closely a favorite RBG quote, “What is the difference between a bookkeeper in the Garment District and a Supreme Court justice? … One generation.”
“I am the Lorax, I speak for the trees”. I read Dr Suess’s The Lorax to my kids so many times that I can pretty much recite it word for word. It seems practically prophetic that my profession led me to work for a triple bottom line organization where I speak for not just the trees, but the people, the community and economic prosperity by advocating for small businesses.